Never before has there been so much anticipation in the hours leading up to a FreeLife® event. The on-site FreeLife store at the Sheraton Downtown Phoenix has been filled with Marketing Executives from across the globe. FreeLife endorser and fitness guru Mocha Lee is on hand making conversation and signing autographs. Among those who have ventured outside the Sheraton, many have traveled to tour FreeLife’s nearby Corporate Headquarters. In just a few hours, eager attendees will fill the Valley of the Sun Ballroom to witness opening ceremonies for what promises to be the most impactful event in the Company’s 16-year history. Check out the Breakthrough 2011 agenda to see what’s on the horizon!










