Marketing Executives began to arrive on Thursday, eager to immerse themselves in the mounting energy that is Breakthrough 2011 – an event anticipated to reveal an announcement that will change the entire Direct Selling industry. Some of the early arrivers relaxed at the beautiful Sheraton Downtown Phoenix, while others toured FreeLife® Corporate Headquarters, hoping to get a glimpse of what’s in the works. Among them was 6-year FreeLife veteran Ruth Phillips of Fenelon Falls, Canada who bravely asked, “I am dying to hear about this new paradigm shift, any hints?” While Ruth departed her tour with a good chuckle and without a direct answer, she and other Breakthrough attendees won’t have to wait much longer. Check out the Breakthrough 2011 agenda for a glimpse of what’s to come!
